Why We Exist?

The startup journey

It all started with a simple observation: many women in Malaysia were experiencing changes in their bodies, from irregular cycles and unexplained fatigue to mood swings, yet getting clear, accessible hormone insights was difficult.

Symptoms were often dismissed, appointments time-consuming, and lab reports confusing. Driven by a desire to make hormone health understandable and convenient, Baseline was created. With professional expertise as a registered medical assistant and years of clinical and research experience, the goal was clear: bring women closer to their bodies through accessible testing, clear digital reports, and personalised guidance.

Baseline was built on the belief that knowledge is power.

Every woman deserves to understand her hormones, take proactive steps for her wellbeing, and feel confident navigating her health journey—without the hassle, confusion, or stress.

From home blood collection to easy-to-read results and ongoing guidance, Baseline is redefining how women in Malaysia experience hormone health—making it simple, personal, and empowering.

Founder

Karen Michell Othaya Kumar is a healthcare professional and a Registered Medical Assistant with over 13 years combined experience serving the Ministry of Health Malaysia and pharmaceutical industry in clinical management and clinical operations. She is passionate about bridging clinical expertise with accessible, real-world solutions that help women understand and take control of their health.

• Registered Medical Assistant

  (Board of Medical Assistant Malaysia)

• Diploma in Medical Assistant 

• BSc Biology (Hons), Universiti Sains Malaysia

• Masters in Sustainable Development Practice, Universiti Sains Malaysia

• Phd Candidate (Public Health) with a special interest in Metabolic Syndrome and women's health

• Clinical Research Associate with experience in monitoring over 15 clinical trials in diverse therapeutic area

• Certified in Good Clinical Practice

Professional Credentials