About baseline

Meet Our Founder

A healthcare professional and a Registered Medical Assistant with over 13 years combined experience serving the Ministry of Health Malaysia and pharmaceutical industry in clinical management and clinical operations. She is passionate about bridging clinical expertise with accessible, real-world solutions that help women understand and take control of their health.

Professional Credentials

• Board Registered Medical Assistant (Board of Medical Assistant Malaysia: LPP13804)

• Dip. Medical Assistant (Kolej Pembantu Perubatan Seremban)

• BSc Biology (Hons) Universiti Sains Malaysia

• Masters in Sustainable Development Practice (Universiti Sains Malaysia)

• PhD Candidate in Public Health (Research area: Metabolic Syndrome in Women/NCD/ Women's Health)

• Good Clinical Practice (National Pharmaceutical Regulatory Agency)

• Certified Hormone Health Coach

Karen Michell Othaya Kumar

The Story of baseline

Baseline was created to change how women understand their hormone health. Too often, hormonal concerns are addressed only when symptoms become difficult to ignore, and the information women receive is fragmented and hard to act on.

We built Baseline to bridge that gap. By combining at home blood collection, AI driven biomarker mapping, and multidisciplinary care, we make hormone health more accessible, structured, and personalised.

Our goal is simple: to turn complex health data into clear, actionable insights, supported by expert guidance at every step. Baseline is not just about testing, but about understanding your body and knowing what to do next.

Recognitions